Valentine’s Day is, without question, the biggest day of our year. It’s the equivalent of squeezing ten days of production into one — the shop running at full capacity, every bench filled, every van loaded, every stem accounted for.
Red roses still dominate. They remain the most requested flower by a clear margin — classic, direct, and unmistakable. We bring in serious volume and they move just as quickly.
That said, it’s encouraging to see more customers stepping outside the traditional dozen red. Mixed seasonal bouquets, softer palettes, textural arrangements — people are choosing flowers that feel considered and personal. That shift keeps the work interesting and allows us to showcase what we do best beyond a single product line.
Once the rush passes, the shop shifts pace. The mornings feel calmer. The workflow normalises. As the weather cools, we turn our focus toward Easter and then Mother’s Day — the next major markers in the retail floral calendar.
February is intense. It always is. But it sets the standard for the months ahead — preparation, precision, and delivering at scale without compromising quality