A Day in the Studio: Where James Street Blooms Come to Life

There is something special about winter in the flower world. While the mornings are crisp and the days a little shorter, the cooler temperatures create some of the year's most beautiful blooms—and the added bonus is they generally last much longer in the vase. July is all about bulbs. Tulips continue to evolve after they've been arranged, stretching and twisting towards the light, while fragrant hyacinths fill a room with perfume. Jonquils are unmistakably one of winter's signatures, bringing their delicate scent and cheerful yellow tones, while anemones add striking contrast with their rich colours and dramatic dark centres. These...

Winter has arrived, bringing with it some of the season's most beautiful blooms. Explore what's flowering now and discover why cooler temperatures make this one of the best times of year to enjoy fresh flowers.

Valentine’s Day is, without question, the biggest day of our year. It’s the equivalent of squeezing ten days of production into one — the shop running at full capacity, every bench filled, every van loaded, every stem accounted for. Red roses still dominate. They remain the most requested flower by a clear margin — classic, direct, and unmistakable. We bring in serious volume and they move just as quickly. That said, it’s encouraging to see more customers stepping outside the traditional dozen red. Mixed seasonal bouquets, softer palettes, textural arrangements — people are choosing flowers that feel considered and personal....

January is a tricky month for flowers. The holidays have just wrapped up, everyone is catching their breath—and behind the scenes, farms are already fully focused on Valentine’s Day. Flower growing doesn’t happen overnight. By the time January arrives, Valentine’s crops are already planted, scheduled, and carefully timed. Many of those red, pink, and specialty varieties are being protected so they peak perfectly in mid-February. That means farms are intentionally limiting what they harvest in January to maintain quality and consistency. On top of that, growers are coming out of an intense December and resetting fields, greenhouses, and labor schedules....